See what is working
Audience Audit
A focused review of your channels, content performance, audience, titles, thumbnails, and publishing approach.
You leave with a short, ranked action plan your team can actually use.
Parish & Diocesan Strategy
Good Catholic content deserves to be found.
I help parishes and dioceses understand their audience, make better choices about YouTube and social media, and focus limited time on the work most likely to reach people.
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The real question
You do not need to be everywhere. You need to know what matters.
Most Catholic communications teams are already stretched. Posting more is rarely the complete answer. The better questions are who you are trying to reach, what is working, and what your team can sustain.
My role is to help you see those answers more clearly and turn them into a practical plan.
Ways I can help
Three ways to move forward.
Make better choices
YouTube & Content Strategy
Decide who you are trying to reach, what deserves your time, which formats fit, and how to package videos so people choose them.
Equip your team
Workshops & Guidance
Practical training for communications staff, clergy, and ministry leaders, shaped around your team’s actual work and questions.
Periodic strategic guidance can continue after the workshop when it is useful.
A practical approach
Your mission is not a content treadmill.
- Begin with the people you are trying to reach
- Choose the work that can make the greatest difference
- Build around the time and team you actually have
- Use performance data without losing sight of the mission
Relevant experience
Experience from big audiences and hands-on Catholic work.
My background includes social media work with The LEGO Group, YouTube strategy in Catholic media, and building Inspired Catholics independently.
I bring the same audience-first thinking to a parish team that I would to a major media channel, then scale the recommendations to the people, time, and resources you actually have.
Who it is for
Parishes and dioceses first.
The same work can also fit Catholic schools, apostolates, ministries, religious communities, and Catholic media organizations.
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What should your team focus on next?
Tell me who you hope to reach and where the work feels stuck. You do not need to have the engagement figured out first.
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